Wine not
Brand design
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/4f37499d-0c4b-4717-94b6-ed161cdd4d27_rw_1200.png?h=805a2f7e7be8106cbf01d5098b78991f)
About this project
This is a company dedicated to do several activities about the wine's universe but their specialty is wine tasting by gathering several people in a restaurant to have dinner, learn about wine, try different types of grapes, and have fun :)
The challenge with this brand was to make their image look like something hand-crafted, human, wine-related, social, and also friendly.
The logo
This logo was created to offer Wine tasting sessions, not a lot of variants but enough for the needs:
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/fca70d2e-adcb-4203-97d6-82a6d9a686d0_rw_1200.png?h=ea9c125258f1a0cc05b8a69eb1b417df)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/33f8d262-92cd-48ae-ac3e-4a87eafac6c7_rw_600.png?h=a3ffa9ec6b91197cca0680e88c8009e3)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/5464d878-8a64-42fd-b615-d6ed4dcb22c7_rw_600.png?h=6436d667f0da5b16d0646bf3f6b3aa79)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/32129203-1203-4287-960e-944f12c36fc2_rw_600.png?h=7046b62ace5d811b8c578573a0b13489)
Composition
Color Pallete
Red wine colors were used for this logo, pretty straightforward, but makes sense, isn't it?
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/d3cc9b29-b140-4a3c-a93f-0bb7bbfb9ebb_rw_1200.png?h=10e5488c360e6aa80262dd3442738694)
Typography:
The logo uses Muli a sans serif complementary font to be used for any copy needed to compose any work related to this company, some applied on the brand material included on this project.
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/0157338f-9fd4-420b-a0c4-70f4f4b31d53_rw_1200.png?h=4f1b7d53433e04d6e8214f47fea9b28f)
Pattern
A hand-crafted patern was created to ensure visual quality on the brand:
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/c226919a-93d4-46fb-92ec-620fe5aaf26a_rw_600.png?h=53a7e8938e44b8894e6db61062cc1415)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/db0e38be-4aa4-4a56-9b21-b9706af98f37_rw_600.png?h=eb2a3b3dcc85ef0e825cd26ace014961)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/3ac12174-5750-467e-880f-ba9bbcdf937f_rw_600.png?h=f5d8bb90cee9636c86c13d53f83c2c52)
Logotype Applications:
The main items needed to start were presentation cards, an email signature, and a digital/printed flyer to communicate any future wine tasting events
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/fde5664a-0eef-450e-a341-0bad5e6b7afe_rw_1200.png?h=146ead7a8e2eab295d8e20c6b78d869e)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/9d6a71f3-1a5b-475f-b9e5-e6efa0a48bf0_rw_1200.png?h=d864b15983dd22d84c1ba2637b985cb2)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/51f8991e-06e2-45a5-a324-0f867bbe9cab_rw_1200.png?h=81a32658b4827d7aa774544cbdc77130)
![](https://cdn.myportfolio.com/92e0326a-6725-44d9-8ea2-c192f602e9de/30221e1f-4130-44dc-ae69-f259199c3801_rw_600.png?h=d6b0da106f84b1c83f4832bcbe662784)